![]() If you could even recover 15 percent of those carts, that’d be an extra $3,000 for you every month.Īnd 15 percent is a very attainable recovery rate. If your average order is $40, that’s $20,000 in lost revenue. At a 70 percent abandonment rate, if your store processes 150 orders a month, that means you’ll have about 500 abandoned carts that never make it to checkout. But that means if you can track them down and remind them to come back, many of them will. Recent studies have found some of the most common reasons are shipping charges and other unexpected costs, checkout issues, slow shipping, and trust issues with the site.īut… even though lots of people abandon carts, another study found about three-quarters of them say they actually planned to return to finish the purchase. Roughly 70 percent of all carts are abandoned. Abandoned cart recoveryĪbandoned cart recovery emails are a series of emails sent to a customer who’s put items in their shopping cart but left the site without actually making the purchase. We recommend every store send these emails to maximize their email marketing revenue. They’re all powerful tools to help your WooCommerce store start generating more revenue immediately. The five types of emails below are relatively simple to set up-and most are automated-but don’t be fooled by the simplicity. There’s so much more to email marketing than sending out a newsletter or a “10 percent off sale” announcement to your list once or twice a week.Įvery single time you email your customers it’s a marketing opportunity-and there are different types of emails you may not be sending that could help you bring in quite a bit of extra revenue.
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